{"id":15669,"date":"2025-03-13T17:33:37","date_gmt":"2025-03-13T16:33:37","guid":{"rendered":"https:\/\/innenhofstudios.at\/?post_type=portfolio&#038;p=15669"},"modified":"2025-03-14T13:52:22","modified_gmt":"2025-03-14T12:52:22","slug":"oesterreich-werbung-sommerkampagne-2025","status":"publish","type":"portfolio","link":"https:\/\/innenhofstudios.at\/en\/portfolio\/oesterreich-werbung-sommerkampagne-2025\/","title":{"rendered":"\u00d6sterreich Werbung. Sommerkampagne 2025"},"content":{"rendered":"\n<p>Internationale Online-Kampagne&nbsp;<em>\u201eAustria is just Lebensgef\u00fchl\u201c<\/em> Sommer 2025<\/p>\n\n\n\n<p><strong>Die Herausforderung<\/strong><\/p>\n\n\n\n<p>Wie klingt ein Lebensgef\u00fchl? Diese Frage stand im Zentrum der Sommerkampagne der <strong><a href=\"https:\/\/www.austriatourism.com\">\u00d6sterreich Werbung<\/a><\/strong>. Das Ziel war klar: Die audiovisuelle Kommunikation sollte nicht nur das malerische Panorama \u00d6sterreichs zeigen, sondern auch die Lebensfreude \u00d6sterreichs h\u00f6rbar machen \u2013 international verst\u00e4ndlich und emotional \u00fcberzeugend.<\/p>\n\n\n\n<p>F\u00fcr die Filmproduktion war <strong><a href=\"https:\/\/kaiserschnitt-film.com\">Kaiserschnitt<\/a><\/strong>\u00a0im Auftrag der Agentur <strong><a href=\"https:\/\/www.house-of-communication.com\/at\/de\/offices\/vienna.html\">Wien Nord Serviceplan<\/a><\/strong> verantwortlich, die diese Einladung nach \u00d6sterreich inszenierte. Unsere Aufgabe: den Bildern eine akustische Seele zu geben.<\/p>\n\n\n\n<p><strong>Unser Ansatz<\/strong><\/p>\n\n\n\n<p>Lebensgef\u00fchl kann man nicht nur sehen \u2013 man kann es auch h\u00f6ren. Und genau hier setzte unser Sounddesign an:<\/p>\n\n\n\n<p>Das Soundkonzept spiegelt die Atmosph\u00e4re \u00f6sterreichischer Sommer wider. Vom Ziegen streicheln auf der Alm \u00fcber das Abtauchen in eine Eish\u00f6hle bis zum gediegenen Feiern in einem Wiener Gastgarten \u2013 jede Szene erhielt ihren eigenen akustischen Charakter und f\u00fcgt sich dennoch stimmig in den ausgelassenen Grundcharakter der Spots ein.<\/p>\n\n\n\n<p><strong>Das Ergebnis<\/strong><\/p>\n\n\n\n<p>Die Kampagne transportiert \u00d6sterreichs Lebensgef\u00fchl &#8211; in diesem Fall ausgelassene Lebensfreude &#8211; nicht nur visuell, sondern auch akustisch \u2013 und das international. Die Spots laufen in 15 M\u00e4rkten und zeigen, dass Sounddesign weit mehr ist als nur ein technischer Prozess: Es ist der Schl\u00fcssel zur Emotion.<\/p>\n","protected":false},"featured_media":15667,"parent":0,"template":"","portfolio-categories":[175],"class_list":["post-15669","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-werbung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d6sterreich Werbung. Sommerkampagne 2025 - INNENHOFSTUDIOS Dolby Atmos Tonstudio Wien<\/title>\n<meta name=\"description\" content=\"\u00d6sterreich Werbung. Sommerkampagne 2025: INNENHOFSTUDIOS \u00fcbernehmen Audio Postproduktion. 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