{"id":14746,"date":"2022-11-14T13:43:51","date_gmt":"2022-11-14T12:43:51","guid":{"rendered":"https:\/\/innenhofstudios.at\/?post_type=portfolio&p=14746"},"modified":"2022-11-14T13:45:51","modified_gmt":"2022-11-14T12:45:51","slug":"wer-fesch-sein-will-willhaben-willhaben","status":"publish","type":"portfolio","link":"https:\/\/innenhofstudios.at\/en\/portfolio\/wer-fesch-sein-will-willhaben-willhaben\/","title":{"rendered":"Wer fesch sein will, willhaben. willhaben"},"content":{"rendered":"\n

Willhaben positioniert sich mit einer neuen Crossmedia-Kampagne als nachhaltiger Gegenpol zum Wegwerfwahnsinn. Das Motto: ‘Wer fesch sein will, willhaben.’<\/p>\n\n\n\n

Ab sofort stellt der gr\u00f6\u00dfte digitale Marktplatz des Landes sein vielf\u00e4ltiges Angebot an Mode und Accessoires im Rahmen einer neuen Kampagne ins mediale Schaufenster. Mehr als zwei Millionen modischer St\u00fccke warten damit auf ihre neuen Besitzer. Rund 50 Anzeigen w\u00fcrden durchschnittlich min\u00fctlich online gehen, wie das Unternehmen mitteilt. Etwa jede f\u00fcnfte Marktplatz-Anzeige ging bereits heuer im Bereich Mode & Accessoires online.<\/p>\n\n\n\n

“Gerade im Bereich Mode gibt es immer viel Bewegung, frische Trends oder Comebacks verschiedener Kult-Themen”, so Mercedes Krutz, Head of Marketing bei willhaben<\/a>. “Der willhaben-Marktplatz bringt buchst\u00e4blich alle, die fesch sein wollen, aber auch jene, die ein paar feschen St\u00fccken eine zweite Chance geben m\u00f6chten, bestm\u00f6glich zusammen.” Tr\u00e4ger der Kampagne ist somit auch der Gedanke f\u00fcr mehr Nachhaltigkeit im Sinne einer m\u00f6glichst langen Verwendung der Kleidungsst\u00fccke. “Wenn Dinge auf diesem Wege ein neues Zuhause finden, verl\u00e4ngert sich auch ihre Lebensdauer und Ressourcen, die bei der Herstellung verwendet wurden, bleiben l\u00e4nger f\u00fcr die Gesellschaft verf\u00fcgbar”, so Krutz. <\/p>\n\n\n\n

Die neue Kampagne wurde gemeinsam mit den Teams von Aandrs<\/a> und Kaiserschnitt Film<\/a> sowie Musik von Bad Owl<\/a> realisiert. Sie umfasst TV- und H\u00f6rfunk-Spots, vielf\u00e4ltige digitale Elemente und wird zus\u00e4tzlich auch \u00fcber die reichweitenstarken willhaben-Kan\u00e4le transportiert.<\/p>\n","protected":false},"featured_media":14745,"parent":0,"template":"","portfolio-categories":[175],"class_list":["post-14746","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-werbung"],"acf":[],"yoast_head":"\nWer fesch sein will, willhaben. willhaben - INNENHOFSTUDIOS<\/title>\n<meta name=\"description\" content=\"Wer fesch sein will, willhaben. willhaben: INNENHOFSTUDIOS \u00fcbernehmen Audio Postproduktion. 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