{"id":14678,"date":"2022-05-31T10:16:28","date_gmt":"2022-05-31T09:16:28","guid":{"rendered":"https:\/\/innenhofstudios.at\/portfolio\/invia-glueck-beginnt-hier\/"},"modified":"2022-09-27T12:32:04","modified_gmt":"2022-09-27T11:32:04","slug":"invia-glueck-beginnt-hier","status":"publish","type":"portfolio","link":"https:\/\/innenhofstudios.at\/en\/portfolio\/invia-glueck-beginnt-hier\/","title":{"rendered":"INVIA. Gl\u00fcck beginnt hier"},"content":{"rendered":"\n<p>Die <a href=\"https:\/\/www.invia.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invia Group<\/a> ist mit sieben Kernm\u00e4rkten in Deutschland, \u00d6sterreich, Schweiz, Tschechien, Slowakei, Ungarn und Polen der europ\u00e4ische Marktf\u00fchrer im Segment der Online-Reisen. Mit ihren drei Marken &#8220;ab in den urlaub&#8221;, &#8220;Invia&#8221; und &#8220;Travelplanet&#8221; erreicht die Gruppe \u00fcber 200 Mio. Besucher und 3 Mio. Kunden pro Jahr.<\/p>\n\n\n\n<p>Das internationale Kampagnenthema \u201eHappiness starts here\u201c, das die Essenz des gemeinsamen Entwicklungsprozesses bildet und in Folge l\u00e4nderspezifisch und markenbezogen zum Rollout kommt. So z.B. in den M\u00e4rkten Deutschland, \u00d6sterreich, Schweiz mit dem neuen Claim \u201eGl\u00fcck beginnt hier\u201c.<\/p>\n\n\n\n<p>Das Herzst\u00fcck der von <a href=\"https:\/\/www.kthe.at\/\" target=\"_blank\" rel=\"noreferrer noopener\">KTHE<\/a> konzipierten Kampagne bilden zwei Spots mit jeweiligem Fokus auf Paare und Familien, die von <a href=\"https:\/\/www.dasrund.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Das Rund<\/a> produziert wurden. Der Traumurlaub l\u00e4uft hier allerdings anders ab als \u00fcblicherweise gezeigt: r\u00fcckw\u00e4rts. Begleitet von einem spannungserzeugenden Countdown, zeigt die Kampagne pures Urlaubsvergn\u00fcgen vom Sonnenziel, \u00fcbers Ankommen, Fliegen, Abreisen, Kofferpacken bis zu dem Moment, wo alles startet: dem Klick auf den Buchungs-Button. Ist doch die Vorfreude die sch\u00f6nste Freude, oder verdichtet: &#8220;Gl\u00fcck beginnt hier&#8221;. Die Vertonung wurde in den <a href=\"https:\/\/innenhofstudios.at\/en\/\">INNENHOFSTUDIOS<\/a> durchgef\u00fchrt.<\/p>\n\n\n\n<p>Die digital-first-Kampagne l\u00e4uft derzeit breit gestreut auf den reichweitenst\u00e4rksten Online-Kan\u00e4len und in allen sieben Kernm\u00e4rkten der Invia Group.<\/p>\n","protected":false},"featured_media":14676,"parent":0,"template":"","portfolio-categories":[177,175],"class_list":["post-14678","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-sounddesign","portfolio-categories-werbung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INVIA. Gl\u00fcck beginnt hier - INNENHOFSTUDIOS Dolby Atmos Tonstudio Wien<\/title>\n<meta name=\"description\" content=\"INVIA. Gl\u00fcck beginnt hier: INNENHOFSTUDIOS \u00fcbernehmen Audio Postproduktion. 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